Services
B2B Marketing Strategy
At TDC, our campaigns are grounded in B2B marketing strategies, data, and insights that focus on the people behind the job titles. Before we recommend the best path forward, we need to understand your destination.
To determine which message resonates best with your audience, we need to know what drives them. And to help you outperform the competition, we need to understand their tactics.
Our approach includes thorough industry research, competitor analysis, intent signals, buying propensity, and an understanding of your key accounts’ buying process. This enables us to understand your customers inside out.
How do we work?
Initial Consultation
We begin by understanding your business goals, target audience, and market position.
This initial consultation helps us gain a clear picture of your objectives and challenges.
In-Depth Research
Our team conducts thorough industry research, competitor analysis, and audience profiling. We delve into intent signals, buying propensity, and key account RFP processes to gather critical insights.
Strategy Development
Using the insights gained, we develop a comprehensive B2B marketing strategy. This includes defining your value propositions, messaging, and creative concepts. We ensure that our strategy aligns with your business goals and market demands.
Campaign Planning
We design detailed campaign plans, including account-based marketing (ABM) initiatives, content strategies, media plans, and influencer marketing programmes. Each plan is tailored to engage your target audience effectively.
Implementation
Our team executes the strategy, integrating content syndication with social selling and enhancing sales activation follow-up. We manage every aspect of the campaign to ensure seamless delivery and maximum impact.
Continuous Monitoring and Optimization
We continuously monitor campaign performance using advanced analytics and reporting tools. Our team adjusts and optimises the strategy in real-time to ensure it remains effective and responsive to market changes.
Collaboration and Communication
Throughout the process, we maintain open communication with your team. We provide regular updates, detailed reports, and strategic recommendations, ensuring you are always informed and involved.
Review and Feedback
After each campaign, we conduct a thorough review to assess outcomes and gather feedback. This helps us refine our approach and continuously improve our strategies for future campaigns.
Our approach to B2B marketing strategy is designed to deliver results, bridging the gap between marketing and sales, and driving real, tangible revenue for your business.
What's your benefit?
Strategic Expertise Our deep understanding of B2B marketing ensures that we develop strategies tailored to your business goals and market conditions, delivering effective and targeted campaigns.
Comprehensive Approach We cover all aspects of demand generation, from initial research and strategy development to implementation and continuous optimisation, ensuring your marketing efforts are cohesive and impactful.
Data-Driven Decisions Our strategies are informed by in-depth research and analysis, allowing us to create data-driven campaigns that resonate with your audience and drive measurable results.
Enhanced Sales Integration By integrating content syndication with social selling and improving sales activation follow-up, we bridge the gap between marketing and sales, resulting in higher conversion rates and increased revenue.
Adaptability We understand that market conditions can change rapidly. Our flexible approach allows us to quickly adjust strategies to meet evolving needs, keeping your business competitive and agile.
Collaborative Partnership We work closely with your team, maintaining open communication and involving you in every step of the process. Your insights and feedback are crucial to our strategy development and execution.
Sustained Growth Our continuous monitoring and optimisation ensure that your campaigns remain effective over time, driving sustained growth and maintaining a strong pipeline.
Expert Implementation Our experienced team handles every aspect of your campaigns, from planning to execution, ensuring high standards and optimal performance at every stage.
Clear Reporting We provide transparent, detailed reports on campaign performance, giving you clear insights into your ROI and the effectiveness of our strategies.
Customer-Centric Focus By prioritising the needs and preferences of your target audience, we create engaging and relevant campaigns that drive engagement and conversion